Advisory Services

I regularly participate with a senior team and or act as a catalyst for a critical assessment of market / customer strategy, plans and the implementation of technology-led marketing change.

Marketing Plans

I lead the systematic development of a formal marketing plan to ensure that it is far more than a financial forecast. A marketing plan emerges from a profound insight of markets, customers and competitors, and moves through the processes of segmentation, targeting, positioning and managing customer relationships.

Embedding Change - New Practices

I develop and lead customised workshops and competency development processes ensuring that management is leading change and developing the competencies it needs.